What’s in a name?
To me? EVERYTHING.
When I was searching for the perfect name to truly represent the unique and personalised service that we offer I struggled. It needed to reflect our core pillars which underpins all our business decisions, Quality, Craftsmanship, Integrity and Education, and for that I had to dig a little deeper.
Amalthea is a name from my child hood. A name that encapsulates all I hold dear. I was one of the lucky ones who grew up surrounded by many positive role models. The second heroine I ever encountered was a fictional character from my favourite childhood movie.
Lady Amalthea is the name given to the last unicorn who was turned into a beautiful women to protect her from the red beast. The unicorn, much like a diamond, was full of strength, purity, confidence, beauty and was wild and free. Lady Amalthea, again much like a diamond was seemingly fragile, mysterious, hauntingly beautiful with simplistic elegance but had an inner strength and courage.
She was eventually turned back into a unicorn and defeated the red beast but was forever changed by the love she found in prince Lir.
Amalthea was fearless when she needed to be. She needed a hero and so she became one. This is what I saw in the first heroine I knew and strived to be like, my mum.
With fresh eyes, I relived my childhood, and rewatched my favourite movie. With an adult perspective I realised that while the meaning and symbolism of the movie still reined true with me (If its at all possible I love it even more than i did back then) I had not fully understood 1 crucial aspect of the movie.
Aside from its obvious correlations to diamonds I realised that I am actually a lot like Amalthea. The journey was begun by Amalthea alone but the dream was only realised because of the love and support she found in others. It is a scary thing to stand on the edge of an abyss and know to be true to yourself you must jump. To be who she needed to be scared her and without the love and support of those who loved her most she may not have had the strength to achieve the dream she dared to dream.
For me that love and support comes from my unwavering husband, my hilarious boys and my crazy loving family for without them I wouldn’t have the strength to be me. So for me Amalthea represented pure, unfaltering, fearless, untamed love.
Love gives us courage to be who we are meant to be. Love gives us the courage to dare to dream.
Love is….. Amalthea Diamonds.