Welcome to our first ever blog as Amalthea Diamonds. This is a pretty special moment for us so we are glad you are here.
Amalthea Diamonds is the result of a long journey both personal and professional It started as a small idea in the head of young teenager and grew slowly over time to being launched today.
Amalthea Diamonds is the reincarnation of Hunter Valley Diamonds, my previous jewellery business. 1-1VD was an amazing little business and I loved what I was doing but while our process is as personal as it gets, our business and business story didn’t reflect this. I wanted my business to reflect everything I believed, everything we do and value and so a change was needed.
A change not to our superior service to our clients, our work, our values or what we are at our core. What we needed was a name that represented everything we are and to share our story and journey with you all more.
Step 1. Finding a name:
Finding a name proved difficult. I had huge hopes for just one word. I knew I wanted diamonds in it but what one word could sum up how I felt, who I was and what my business means. I found Amalthea late one night sifting through old childhood memories and keep sakes and much like when I met my husband or tried on my wedding dress for the first time, I just knew it was right. To discover the meaning behind Amalthea Diamonds check out our Our Story page.
Step2: Share our Story and journey.
Im not a huge sharer when it comes to those outside my family and very close friend circle. Blogging, Instagram, Facebook and Twitter don’t come naturally to me. It feels foreign to constantly share what I am doing and who I am with others, and I tend to shy away from putting too much of my personality into each post. However, what I have noticed, is, that the more my clients see of our process and what can be done and the meanings behind particular stones and design choices the more they love it. Our process empowers our clients to create. It gives them freedom and the knowledge to create something they never even knew was in them. With this empowerment and freedom they become more involved, they become more particular about elements in their design and that is a recipe for amazing pieces. This is what I want to share with you.
The ladies and gentlemen of Amalthea have truly wonderful, sometimes hilarious, sometimes heartbreaking stories to share. But what they all have in common is that they are filled with love. All kinds of love and in a world that can at times be filled with negativity why not share. Why not put a little love back into the world by sharing our stories of love with you all.
With our new venture to have our business reflect who we are more I an endeavouring to share more of what we do and who we are with you. From behind the scenes time-lapse videos to sharing the ins and outs of our design and creation process, to Mother’s Love tips, ticks and tad bits, personal journeys and beautiful features on our amazing clients. Everything we do is done with love and care. So we hope you enjoy the journey with us